How to Create a Media Kit That Actually Lands Sponsorship Deals
In this episode, we explore two key tools for creators looking to level up their business: media kits and personal websites. We start by breaking down what goes into an effective media kit - from showcasing your audience stats to highlighting your unique value proposition. We talk about using media kits not just for sponsorships, but also for podcast guest appearances, collaborations, and PR opportunities. The conversation then shifts to personal websites, where we contrast super simple approaches like Derek Sivers' minimal one-pager with more elaborate creator sites like Ali Abdaal's. Throughout the episode, we discuss practical tools for building both media kits and personal sites, including Notion, Canva, and various website builders. We wrap up with tips on how to get started without feeling overwhelmed by making it simple and building it up over time.
Key Takeaways:
=A media kit should tell your story and solve problems - focus on showing potential partners who you are, what problems you solve, and why you're unique
=Keep your first version simple - start with a basic Notion page or one-pager that covers the essentials, then iterate based on the questions you get asked
=Think beyond sponsorships - your media kit can help land podcast guest spots, speaking gigs, and collaborative opportunities
=Personal sites don't need to be complex - a simple, regularly updated page about who you are and what you're working on can be more effective than an elaborate website
=Start small and build over time - whether it's a media kit or personal site, begin with the basics and expand as needed
Resources Mentioned:
=Notion - For creating simple media kits and personal sites
=Canva - Design tool for creating media kit layouts
=Adobe Express - Another option for media kit design
=Passion Fruit - Platform for podcast sponsorships
=Gumroad - Platform for selling digital products
=Interview Valet - Podcast interview booking service
=Derek Sivers - sivers.org - Example of minimal personal site
=Ali Abdaal - aliabdaal.com - Example of full creator personal site
=Alitu - Podcast making app (alitu.com)
Chapters:
00:00 Welcome and introductions
02:01 What is a media kit?
04:54 Different uses for media kits
08:33 What to include in your media kit
15:40 Tools for creating media kits
19:55 Introduction to personal websites
23:42 Different approaches to personal sites
27:15 Derek Sivers site example
31:26 Ali Abdaal site comparison
34:20 Getting started tips
37:07 Episode wrap-up