Podcast The Big 5 Content Types and How To Use Them In this episode, Colin and Jacob discuss the "Big Five" content strategy, a framework for creating content that attracts your audience at every stage of the buying process. The Big Five content areas are: cost and pricing, best-of lists, problems, comparisons, and reviews. They explain how each area
Podcast ChatGPT vs Claude vs Gemini: A Marketer's Guide to AI Assistants In this episode, Jacob explores the three major AI assistants and how creators can best leverage each one. Drawing from extensive hands-on experience, he breaks down the unique strengths of Claude, ChatGPT (including the new O1 model), and Gemini, providing practical guidance on which tool works best for different creator
Monetization Featured The Creator's Complete Guide to Media Kits Learn how to create and grow your creator media kit, from simple beginnings to advanced automation. This complete guide includes real examples, templates, and practical next steps.
Best DSLR Camera for Streaming and Online Recording in 2025 I started using a DSLR camera as my webcam over a year ago now, and I've never looked back. It's soooo useful being able to record top-quality video right from my normal office chair. I can go from answering emails, to video idea lightbulb, to recording
Podcast How to Create a Media Kit That Actually Lands Sponsorship Deals In this episode, we explore two key tools for creators looking to level up their business: media kits and personal websites. We start by breaking down what goes into an effective media kit - from showcasing your audience stats to highlighting your unique value proposition. We talk about using media
Podcast Task Management Revolution, Search Traffic Crisis, and Video Content Tips In this episode of Creator Toolbox, hosts Colin and Jacob explore several key topics affecting content creators. Colin kicks things off with a detailed look at his switch from Asana to TickTick for task management, explaining how he's created a more effective system for handling ideas and daily
