Content Creation

Traditional search is dying. To survive, creators must choose: create highly structured utility content, produce deeply personal content, or perish in the vanishing middle. This is opportunity, not doom. Those who adapt will thrive as search matters less but authenticity matters more.

Newsjacking is the art of injecting your ideas into a breaking news story so you and your ideas get noticed - a term coined by marketer David Meerman Scott in 2011. In practical terms, it means quickly creating relevant content to ride a sudden wave of interest or media coverage.

Is SEO dead in 2025? Discover why traditional SEO is failing and learn about the barbell strategy - a new approach that focuses on either pure utility or authentic human content to succeed in the age of AI.

Think you need thousands of followers to start a podcast? Think again. Discover why your small audience is perfect for podcasting, and learn how new tools make it easier than ever to share your voice with the world.

In layman's terms, an AI writer is a software program that uses computing power to generate written content. Immense amounts of money are spent 'training' on massive datasets of text, learning language patterns and context to produce human-like writing, based on the prompts we give them.

When I was 10, I wanted to be an astronaut. Yea... like every other kid on the planet. But, I really meant it. I ended up doing Astrophysics at Uni 8 years later. Sadly (for me, not for the state on Astrophysics today), it was a bad choice. It’s