Automations, Shortcuts & Project Juggling For Creators (Plus a Story Branding Primer)

On this episode, we dive into some automation tools that can really boost your productivity as a creator. I shared my experience with the Stream Deck, which has become an unexpected favorite of mine. It's not just for streamers – I use it for everything from controlling my studio lights to automating repetitive tasks in video editing. We also touched on browser recording tools for automating web tasks and text expansion for speeding up writing. These might seem like small time-savers, but they really add up.

Next, Jacob introduced us to the concept of a "Story Brand" by Donald Miller. This is a powerful marketing framework that puts your customer at the center of the story, with your product or service as the guide. It's all about simplifying your message and connecting with your audience on a deeper level. We even explored how Apple used a similar storytelling approach in their iconic "Think Different" campaign. It's fascinating to see how effective this can be.

Lastly, we tackled a challenge that I think many creators face – balancing new projects with existing ones. We discussed strategies like outsourcing updates, taking on partners, and keeping a database of all your projects. I shared my own experience with this, including a course I created called "Immortal Content" that I haven't promoted much. It's a constant juggling act, but it's important to revisit old projects and see if they can be revived or integrated into your current work.

We wrapped up by highlighting Steph Smith as our creator of the week. Her ability to consistently ship new projects while maintaining high-quality content is really inspiring.

Remember, if you found this episode helpful, the best way to support us is by checking out Alitu, our podcast maker app, at alitu.com. We're always working to make podcasting as easy as possible for creators like you.

Thanks for tuning in, and we'll catch you on the next episode!

Chapters:

00:00 - Introduction

01:10 - Episode overview

01:49 - Alitu support slot

03:12 - Tool of the week: Stream Deck

07:05 - Automation tools discussion

17:40 - Introduction to Story Brand concept

20:01 - Applying Story Brand to different creators

28:28 - Importance of having a plan in Story Brand

32:49 - Apple's "Think Different" campaign example

40:57 - Implementing Story Brand

45:23 - Creator of the week: Steph Smith

49:19 - Balancing multiple projects as a creator

58:27 - Wrap-up and closing thoughts