By now, you’ve probably read our article, So You Want to be A Podcaster? This is Where You Should Start. You may have thought, “Wow, that is a lot. How am I going to have time to do all of that?”
Relax. Alitu is a podcasting app for busy people. Not only will Alitu save you time, but here are some strategies to help you become your audience’s favorite habit.
Many people start a podcast because they want to be famous on the Internet. It’s sad but true. But, many others start podcasting to:
When you start a podcast with a purpose, you need to know, concretely, what’s in it for your audience. This is sometimes called a value proposition. If you’re promoting an existing business or brand, you probably already have a mission statement or a value statement to guide you. Instead of statements that start with “I,” describe your podcast in statements that begin with “you.”
Whatever you want the audience to get out of your podcast, write it down and carry it with you, or stick it on a big note in your workplace. It’s going to inform everything else you do to make this podcast. This might not sound like a time-saver. But, like knowing which way is north when you’re in the woods, it helps you be more efficient.
Our lives are full of appointments. We keep them to get something we need, or we’ll be penalized if we don’t. But, when it comes to our own interests, we tend to let them slide. We’ll make appointments for therapy, but we’ll say that we’re too busy to meditate or write in a journal. We’ll keep an appointment for physical therapy, but we might skip exercise if we “just don’t feel like it.”
Treat your podcast like it’s your new part-time job, your therapy session, and your next haircut all rolled into one. Set appointments in your calendar for time to plan, record, and edit, and publish. Block them out. If other people want to do something during that time, tell them you’re working on a project.
It’s true that there are popular podcasts that run for an hour or more. While Alitu makes it easy to edit, polish, and publish your show quickly, some of that depends on you. If you turn on the microphone, hit record, start talking off-the-cuff, and don’t stop for an hour, you’ll find that you need to spend a lot of time making that recording sound good. The recording stage is where time flies. Whatever time you plan each episode to be, schedule at least the same amount of time for planning and post-production. Here are some things you can do in advance to make the process run more smoothly.
Your show notes can be just as important as your audio files. Think of it as a springboard for your audience to learn about you, go to a sales funnel if you have one, and learn more about any guests or resources you mention.
Some podcasters include one link to their podcast website, then post their show notes as a longer blog post. Others include the full credits and links in every episode’s show notes. This info is part of what makes folks decide whether or not to download that episode, so it shouldn’t be an afterthought. The words you use in your show notes are part of what makes the episode easier to find in a Google search or in a directory, as well.
Use the invisible script we mentioned earlier to summarize your episode. This way, you have your key talking points ready to go.
I like to save a copy of the credits and links that are the same for every episode, so I can copy and paste them in. Again, this keeps everything consistent.
Promoting your podcast can feel like digging a hole through the center of the earth. Instead of expecting to strike gold, think of this as a routine part of your podcasting experience. If you plan it right, you’ll start off doing a lot of work at the beginning, and less as you go along.
Just like every part of your podcast, promoting it is something you need to schedule time for. Social media is designed to distract you from the minute you open the platform, so bear that in mind. You might have logged in to update your followers about the next episode, and find yourself trapped in a debate about cookie recipes. It happens to the best of us.
One way to spend less time promoting your podcast is to use a social media scheduling tool, like Meet Edgar. This way you can write multiple posts all at once, and let Edgar post them for you.
Another thing every podcaster should do is to thank their listeners in every episode, generally, and when they can, specifically. If someone reaches out to you with feedback on your show, mention them in the next episode. Audiences who feel acknowledged are more likely to continue listening.
Ask your audience to tell a friend about your podcast. Word of mouth is the most effective form of advertising. Many podcasters waste a lot of time on social media. You really don’t need to post more than once a day.
Batch processing, or “batching,” is when podcasters produce a lot of episodes at once, by performing each step at a time. For example, you can plan five episodes at once, record five episodes at once, edit and polish five episodes at once, then release them according to a schedule.
This lets you take advantage of different resources that might not be available all the time. You can record late at night or early in the morning when it’s quiet, and plan, edit, or promote at other times when it’s more likely that the neighbors will whip out their lawnmower.
If you produce your podcast every week or month with no end in sight, it can be easy to feel discouraged. Instead, consider producing a set number of episodes, then taking a break, and starting back up again. Season-based podcasting has a lot of advantages. For example:
When you use this approach, create an end-of-season signpost or message, so that audiences know you didn’t “podfade.” Mention in your recording that you’ll take a break for a while, and when the podcast will resume.
Your audience has given you their time and attention. Reward that by making sure they know when you’ll be back.
Busy people have interesting info to share with the world. You do have time to produce a podcast; you don’t have time for frustration. Fortunately, you can avoid frustration by planning ahead, and using the proper tools and strategies to produce your podcast.